a look at the Middle East

25-29 October 2019
Heya Arabian Fashion Exhibition
Doha Convention Center

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Millions in Fashion
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Fashion Shows

THE FUTURE OF YOUR BRAND PASSES HERE. 

TAKE PART ALONGSIDE MADE IN ITALY LUXURY

The Fashion Market in Qatar is the one with the highest growth among all those in the Middle East area.
 
More than 300 brands of the most sought-after and niche luxury from around the world are invited to present their creations annually and to sell their creative mood.
 
The selection of designers representing Italian artisan luxury has been entrusted to the internationalization platform: Made in Italy Luxury.
 
During the year in prestigious locations in Doha there are fashion shows, interviews, forums and workshops that allow the audience of buyers and visitors to get to know brands and designers: even temporary boutiques are set up, where you can buy clothes, shoes, bags, jewels and perfumes for “heya” (in Arabic “lei”).
 
Events therefore both B2B and B2C: dedicated to exhibitors’ meetings with buyers from the big luxury Qatar malls, open to a mixed male and female audience as appropriate.
Kermesse created for women empowerment in partnership with the Qatar Business Incubator Center.

WHAT THE MADE IN ITALY LUXURY BRANDS THINK

94%

They think that now Qatar is the best market in the niche luxury craft category

90%

They claim that opening up to the Qatar market was immediately beneficial

86%

They were extremely satisfied with the organization and intend to return

TAKE PART ALONGSIDE  MADE IN ITALY LUXURY

Made in Italy Luxury is the entity exclusively entrusted by Heya organizers to select Italian labels to take part in the event.

TAKING PART IN HEYA: WHAT DOES IT MEAN

Taking part in Heya will mean being introduced into the Qatar market, thus internationalizing your brand

- With an introduction mandate for Qatar granted by your brand, Made in Italy Luxury will personally contact buyers from Doha’s most prestigious high-end luxury malls.
- After Heya’s ribbon cutting ceremony, Sheikha Al Thani has customarily visited the Made in Italy Luxury pavilion to become acquainted with the selected labels and greet the designers
- The day in which Heya inaugurates, both the Italian Ambassador in Qatar and Doha’s ICE Director (Italian Trade Promotion Agency) always come by the Made in Italy Luxury area.

Meeting local buyers and distributors

- The exhibition is both B2B (Business to Business) and B2C (Business to Customers). Companies are encouraged to bring a saleable set of samples as, based on prior experiences, the chances that the purchase demand will cover all the exposed items are very high.
- Meetings will be organized at the Made in Italy Luxury booth in order to facilitate one-to-one encounters with local buyers in search of companies with whom to conclude agreements for direct distribution in Qatar
-There is also the possibility of taking orders for a subsequent shipment of bespoke items for the acquired customers.

Participating designers will have the opportunity of showcasing their garments in front of an audience of local customers

- They will receive the digital invite to their show to enable them to send the invite to their contacts.
- The schedule of the fashion shows will be published on the websites heya.qa and madeinitaly-luxury.com
- Within 24 hours of their show, participating designers will receive a professional video of the same.
- Within 24 hours of their show, participating designers will receive a professional photo shoot of the show for use on the web and social media.

International press office communication

- Made in Italy Luxury offers a dedicated press office for the labels that will be taking part in the event
- After the event, participating fashion houses (fashion, accessories, perfumes, etc.) will receive an international press review confirming the launch of their brand in Qatar.
-For its exhibitors, Made in Italy Luxury will organize interviews with the most important women's magazines of the Arab world.
- Video interviews, in the English language, will also be organized with Arab Gulf television stations.

CAN I APPLY WITH MADE IN ITALY LUXURY?
We are looking for companies that create unique products, customized like those that produce the skilled hands of our craftsmen.

Apparel

Accessories

Bags

Shoes

Perfumes

Apparel

Accessories

Bags

Shoes

Perfumes

BOOTH IN THE PLATINUM AREA

The organizers of the Heya Arabian Fashion Exhibition have made a luxurious booth  available to Made in Italy Luxury in the most prestigious area of the exhibition hall called Platinum area.

This booth will host 4/6 companies. Booth size varies according to the number of partecipants.

Local

91% of visitators are women from Qatar

Loyalty

100% of visitors intend to return to the next edition of Heya

Serial Shopper

94% of visitors made at least one purchase during the visit

participating brands

Malo

Founded in Florence in 1972, the Malo company has become a leader in the production of high quality cashmere knitwear in just a few years. Unique and precious items come to life from the precious fibres, with rigorous attention to quality and tradition and to experimentation with new techniques and processes confirmed in every detail.
Malo has long been the custodian of that treasure which is beauty and elegance, aware of the fine craftsmanship of its workers. Its highly skilled team makes the development of new ideas and experimentation with new paths possible, ensuring a constant evolution in the creation of garments, with one common denominator: the promise of a superior product 100% Made in Italy.

Faggioli Atelier

Faggioli Atelier is an artisan studio modeled after a dedicated and sound reputation in the luxury leather sector with a desire to bring forth the same work ethic to the finished product; meticulous attention to detail and the selection of the finest exotic materials in the world. A prestigious and exclusive collection of luxury accessories destined for the men’s and women’s luxury world – complete with footwear, bags and small leather goods – strictly produced in Italy by qualified artisans that represent the excellence in our field.

Atelier C

Atelier.C was born from the meeting of two different but complementary creative minds.
Artistic studies brought Alice Caporali into the world of bespoke furnitureand collaboration
with artisans of excellence. 
A passion for fashion and fine tailoring, inherited from his family, have always been at the centre of the professional life of Marco Contiello. These different approaches come together to form a concept of lifestyle that is rich in detail and modern in style.

Positivity Couture

A haute couture and pret a porter line, which dresses a strong, conscious and determined woman.Made in Italy tailored dresses tell the story of feminine beauty.

Anita Bilardi

The bags are 100% made in Italy and their production is curated by expert Italian craftsmen who produce each model with meticulous care for every single detail.

Maison Vi

Maison Vi is a journey from Italy to distant places on Earth.

A perfect combination of the luxury of time and modernity, and the perfection of contemporary detail that enchants the gaze and lights up the imagination.

BkiB

For his first time in Qatar, as a gesture of homage to Heya, he designed the first “burkini” made in Italy! Combining the Arab tradition with Italian sartorial style and aesthetics, for an unforgettable swim along the beach.

Kristal B

Kristal B kaftans are unique and personalized productions.

Garments that denote elegance, refinement and which represent the freedom of movement and at the same time the determination to feel like a woman.

Anna Marchetti

Anna Marchetti’s dresses stand out for their sophistication for the elegant and young woman aged 25 and over. Each garment is perfectly coordinated in style and colors with a wide range of accessories.

YOU REALLY INVEST IN YOUR BRAND E BOOK YOUR PLACE WITH MADE IN ITALY LUXURY

An opportunity for small and medium-sized luxury craftsmen to penetrate closed and wary markets, but ready to become big spenders if loyal.

MAIN PARTNER

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Qatar Airways
Qatar Business Incubation Center
Shangri La Hotel Doha
Maserati
Qatar Red Crescent
Vcuarts Qatar
Guerlain SPA Alfardan
Maison de Joelle
Bedaya
Idam
MADE IN ITALY LUXURY

Do you think you are “just the right label” and you would like more information on how to take part in the Heya Arabian Fashion Exhibition?

Please fill in the form and we will contact you as soon as possible.

  • 94& think that Heya is the best exhibition in the niche luxury craftsmanship category
  • 80% claim that taking part in Heya has been of great benefit for their label
  • 86% was satisfied with the organization and will return

MADE IN ITALY LUXURY

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