In a globalized world, following the flow of luxury shopping represents an almost impossible challenge for Italian small and medium enterprises linked to high-level manufacturing. Made in Italy Luxury stems from phenomena such as the migration of luxury shopping, which has emptied the Quadrilatero della Moda stores by closing so many artisan businesses that were behind the chain, albeit of great importance.
Made in Italy Luxury therefore wants to represent a chance for small and medium-sized artisan businesses that alone would not be able to fit into those niche markets made up of potential customers called “big spender”, generally wary.